Market Research Booster

9,900

Market Research

Category: Product ID: 1464

Description

Purpose

  • Endow participants with practical skills to conduct market research across domains
  • Develop Skills to solve business problems using latest marketing research techniques

Methodology

  • Classroom Hours along with live project work
  • Use of App Based Environment for self learning

Participant Profile

Graduate and Post Graduate Students looking for employment in Data led marketing organizations

 

Course Content

ØMarket Research Overview (2 hrs)

oFrom Offline to Online World – Evolution & Cases

ØMarket Research Approaches across industries (3 hrs)

oFMCG, Durables, Media, E-comm examples

ØResearch Methodologies (3 hrs)

oBasics review with Practical Aspects

ØAdvances in Market Research (2 hrs)

oUse of consumer panels – desktop, mobile & new technologies

ØProject Discussions – Live Market Research Projects (2 hrs)

oGroup wise feedback and discussion on multiple scenarios

Duration

Around 12 hours of Classroom Sessions

Package Price

Rs 9,900 + Applicable Taxes for Starter Package

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