Digital Marketing Booster


Digital Marketing



  • Expose students with power of digital marketing in the digital forward world
  • Develop skills for online demand generation and brand building


  • Classroom Hours along with live project work
  • Use of App Based Environment for self learning

Participant Profile

Graduate and Post Graduate Students looking for employment in Digital marketing areas

Course Content

  • Market Research Overview (2 hrs)
    From Offline to Online World – Evolution & Cases
  • Market Research Approaches across industries (3 hrs)
    FMCG, Durables, Media, E-comm examples
  • Research Methodologies (3 hrs)
    Basics review with Practical Aspects
  • Advances in Market Research (2 hrs)
    Use of consumer panels – desktop, mobile & new technologies
  • Project Discussions – Live Market Research Projects (2 hrs)
    Group wise feedback and discussion on multiple scenarios


Around 14 hours of Classroom Sessions

Package Price

Rs 9,900 + Applicable Taxes for Starter Package


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