Marketing Agency Vs Consultants

Above is an interesting read to explore the contrast between traditional marketing agency and new-age marketing consultants way of working. Broadly the difference stems from pure strategy focus vs execution focus.

We have created TMD Inc keeping in mind the hybrid requirements of ‘agency of the future’ mindset. We are focused on the space of V-SET : Vision, Strategy, Execution and Technology with the help of a nimble core team supported by other associate partners, experts and freelancers.

Let’s know your views on the topic given your own organizational challenges. Thanks.

Regs,
PT
Founder CEO
The MargDarshak Inc

Changed Context for Consulting

Above is a book recommendation for the interesting title ‘The Lords of Strategy’. The book captures the awesome story of the four men who invented corporate strategy as we know it today and set in motion the modern, multibillion-dollar consulting industry: Bruce Henderson, founderof Boston Consulting Group; Bill Bain, creator of Bain & Company, Fred Gluck; longtime Managing Director of McKinsey & Company, Michael Porter; Harvard Business School professor,

Way back in 1960s, organization planning din’t use to take into account the underlying dynamics of competition, costs, and customers. But these Big 4 firms changed that, and taught the Business World about Corporate Strategy.
Nowadays, though strategy and consulting are reduced to mere cliches due to overuse. However, the vulnerable present and uncertain future are ripe grounds to repurpose consulting practice.
Look forward to hear and to learn from your experience of engaging consultants – big or small and your own consulting practice within or outside your organizations. Thanks
Regs,
PT
Founder CEO
The MargDarshak Inc

Being a Leader

Above link brings to you 10 Barack Obama Quotes on Hard Work, Success, Motivation and More.
Leaders are always in short supply. It takes a life time of focus and discipline apart from relevant technical skills, before you can reach pinnacle of an organization as its leader.
Whether you approve of any leader or not given your ideological leanings or personal likings, you can’t deny that each leader has new insights and learnings to offer in managing oneself and one’s organization.
So who’s your Role model in your personal leadership journey? And can you share your Leadership Mantra in one line?
We look forward to learn from you. Thanks.
Regs,
PT
Founder CEO
The MargDarshak Inc

Leveraging Reverse Mentoring

Above Wall Street Journal article is on a much talked about, but rarely fully dealt with topic of Reverse Mentoring among CXOs.

Reverse Mentoring was first popularized by former GE Chairman Jack Welch and it’s been around for about a decade or so, but seems to be picking up with the increasingly fast pace of technology in business

Just observe, how Jack Welch went about scaling the reverse mentoring process quickly in his organization, once he realized the value of it.
Times have changed and the use cases for reverse mentoring are all around us in our organizations.
So what’s your view on reverse mentoring and its organizational usage?
We look forward to learn from you. Thanks.
Regs,
PT
Founder CEO
The MargDarshak Inc

The Workforce of the Future

Above YouTube Video showcases a basic workforce insight which most of CXOs are aware, but don’t really know how to prepare for such future.
The reason for renewed interest on such topic quite naturally flows from rapid changes around us and some recent large-scale career disasters. IT Sector is a latest example, where massive layoffs and re-skilling efforts have become a reference point leading to sense of urgency in addressing the issue.
forbes-themargdarshak-newsletter
As above Forbes article shows, ‘the future of work’ has 3 simple parts :
1. Personal impact : why we work, how work fits into our life, how our careers progress, how we stay current in our skills and capabilities, and how work gives us meaning and purpose.
2. Organizational Impact : what are jobs, what roles do people vs. machines play, how are organizations set up, how do we leverage contingent workers, and how do companies redefine jobs as software and robotics become more powerful.
3.  Societal Impact : how do we educate and prepare people for work, how do we transition people when jobs change, how do we support policies for minimum wage, immigration, and work standards, and how do we fix economic problems like income inequality and unemployment.
While every organizations have to find answers for their own specific context, it’s not possible to skip any of above questions without jeopardizing your organization’s future.
So what’s your take on the workforce of the future? What are you doing as leader to build a powerful future for your organization in this context?
We look forward to learn from you. Thanks.
Regs,
PT
Founder CEO
The MargDarshak Inc
Back