Marketing Agency Vs Consultants
Above is an interesting read to explore the contrast between traditional marketing agency and new-age marketing consultants way of working. Broadly the difference stems from pure strategy focus vs execution focus.
We have created TMD Inc keeping in mind the hybrid requirements of ‘agency of the future’ mindset. We are focused on the space of V-SET : Vision, Strategy, Execution and Technology with the help of a nimble core team supported by other associate partners, experts and freelancers.
Let’s know your views on the topic given your own organizational challenges. Thanks.
Changed Context for Consulting
Above is a book recommendation for the interesting title ‘The Lords of Strategy’. The book captures the awesome story of the four men who invented corporate strategy as we know it today and set in motion the modern, multibillion-dollar consulting industry: Bruce Henderson, founderof Boston Consulting Group; Bill Bain, creator of Bain & Company, Fred Gluck; longtime Managing Director of McKinsey & Company, Michael Porter; Harvard Business School professor,
Being a Leader
Leveraging Reverse Mentoring
Above Wall Street Journal article is on a much talked about, but rarely fully dealt with topic of Reverse Mentoring among CXOs.
Reverse Mentoring was first popularized by former GE Chairman Jack Welch and it’s been around for about a decade or so, but seems to be picking up with the increasingly fast pace of technology in business