Integrated Marketing Communication (IMC) is simply about bringing alive a core idea across consumer touch points in perfect harmony.
The first real challenge is in finding the Big Idea, which has the power to surpass any media specific constraints to impact consumers in the intended ways. And the subsequent related challenge is to find right expressions of the Big Idea to best leverage chosen media strengths.
Historical strength of traditional media and emergence of digital media have caused media fragmentation resulting in numerous communication channels. Each media channel has its own set of experts and jargons. Invariably brand custodians from business side are left breathless managing so many agency partners controlling those numerous channels.
Our IMC capability is around articulating the Big Idea driving the campaign and simplifying the campaign organization with agency partners for best business results.