Food and Beverages are most interesting and fastest growing categories in overall consumer goods sector. However the challenges are huge for a Pan-India company operating in this business.
Not only the Pan India company has to cater to diversity of taste palettes for a subcontinental population, but the company also has to face keen competition from regional players, who have access to better technology and local specific know-how.
Processed and packaged food industry would see accelerated conversion from earlier home-made categories driven by convenience, quality and affordability factors.
Industry Experience: Danone