FinTech companies have taken the business world by storm, and India is no exception in this regard. Post demonetization, companies like PayTM, MobiKwik etc have seen unprecedented traction. Thankfully Government actions like UPI have given huge impetus to growth of this industry.
Challenges remain in terms of tight rope walk between meeting the payment industry regulation and leveraging latest technology. Consumers and merchants have jumped in the FinTech bandwagon in large numbers, but total addressable market itself is very huge and complex. FinTech business would require much basic consumer level communication and use case choice before it can truly become mainstream business.
Industry Experience: PayU