Direct Marketing business is known by its more popular term multi level marketing (MLM) companies in India. The business has continued to face large scale challenges in India despite high growth and end consumer acceptance due to regulatory zealousness and rampant unscrupulous elements entering the industry.
Direct marketing companies are better structured by design to provide quality products to end consumers, who don’t have easy retail accessibility and need further inputs related to choice & usage of certain product categories.
Recent forays of bigger players like Amway in integrating with mainstream system bodes well for the Industry.
Industry Experience: Avon, Amway