Consumer goods industry challenges are only increasing with lowering of entry barriers for Global and regional companies to enter newer segments. Consumers are as demanding as ever with better access to quality products. The greatest competitive advantage in this business would be the ability to generate better insights and viral communication platform as compared to competition.
In terms of distribution challenges, emergence of newer retail formats have put pressure on channel architecture thinking and leveraging technology at field sales level.
Industry Experience : Marico, Patanjali