Consumer aspirations with matching purchasing power has resulted into higher sales in automobile industry.

Automobile business has seen boom in recent times for both 2-wheelers and 4-wheelers segments. Increase in consumer aspiration matched with purchasing capacity has resulted in higher sales.

Macroeconomic parameters are favorable too with reduction in interest rates. Consumer confidence levels for better future are on the upswing resulting in higher current spending. Benefit segmentation enhanced by imagery crafting has remained the winning formula in this business.

Automotive components companies like Tyres etc have seen unprecedented profitable growth. However the need for clear benefit led differentiation and channel thinking is still felt among major players.

Industry Experience: CEAT, Shriram Pistons, Nandan Petrochem Ltd

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